TikTok is introducing a new feature that enables them to reduce the amount of AI-created content appearing in their timelines. This step comes as the company disclosed that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread rollout. This shift aligns with a increase in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A considerable share of this output is classified as low-quality AI content, a label for substandard, bulk-generated content that is typically absurd or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, from AI artwork to educational videos, and we aim to give people the power to see more or less of that, depending on their own preferences,” said a platform representative.
AI on the Platform
The service shared that there are currently 1.3bn videos on its network identified as artificially created. In total, over 100 million videos are submitted to the platform every day, making AI content a limited part of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the level of AI content they see by using the content preference setting in the app and choosing AI-made media. Other topics that are already be adjusted under the tool cover news, clothing, cosmetics, and choreography.
Platform Guidelines
Its policies require users to tag lifelike artificially created content, and it bans harmful deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the service will from now on attach an “AI-made” tag to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting AI-generated material. This measure is aimed to deter users from trying to bypass the labeling process.
Educational Initiatives
The platform is also introducing a $2m awareness program for experts and groups to create informative material about using AI responsibly. This program will benefit educational bodies focused on training coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid debate over intentions to make redundant a large number of safety staff in the United Kingdom. The company is expected to cut a significant number of roles in its content moderation team in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that people-led review would still have a role, but AI can shield workers by eliminating the most distressing content before it has to be seen by staff. TikTok announced a 76% decrease in explicit and harmful content handled by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
